Born in Valencia, based in Barcelona
Rocío founded Mayúscula, a global branding and multilingual design studio, ten years ago. She has over 20 years of experience working in New York, Amsterdam and Barcelona. She has designed in different languages (Arabic, Chinese, Japanese, Azeri and Russian among others), both for start-ups and multinationals in Europe, the Middle East, Africa and Asia. She has carried out projects for RTVE, BTV, The World Bank Group, the Ministry of Azerbaijan, Government of Kuwait, Agility Logistics, BAD Architects (Lebanon), Baku CC Formula 1 (Azerbaijan), Zeri Crafts (Kuwait), Delta Electronics (Taiwan), or Phoenix Village (China)…. Roc.o is president jury for the ADCE 2020 (Art Directors Club of Europe awards), and has judged Laus awards and ADCE before. Her projects have been awarded internationally by the TDC NYC, D&AD London, ADG-FAD Laus Awards (2018, 2016, 2015, 2013, 2011 and 2010), Dubai Lynx, RGD So(cial) Good Design Awards, and 100/100 Best Arabic Posters.
She combines her work in May.scula with initiatives such as Across Borders, CreaCities (by Creative Dialogue) and Creatives for the Future, a new sustainability organization. She has taught and lectured at the International University of Barcelona, Elisava, IED, LCI, Seeway, IDEP (PostGr.fica), ESDesign and festivals like OFFF, Blanc, BCN-MCR, Serifalaris, FEED 5…https://www.mayuscula.es